About Us
There is a certain kind of brand that walks into a room and shifts the energy. The ones with a point of view so clear, a standard so high, and a story so specific that you just know they are meant for something bigger. Loren Agency was built for exactly those brands.
A boutique PR and creator strategy firm for fashion and wellness brands who are ready for the world to finally catch up to what they have been building. Clients bring the vision, the taste, and the conviction. Loren Agency brings the strategy, the relationships, and the relentless execution to match.
Rooted in years of brand-side experience across media relations and influencer strategy, Loren Agency was founded on a belief that the most intentional brands deserve more than a template. They deserve a team that treats their brand with the same care they do. The pitching, the contracts, the outreach, and every relationship in between, handled with precision so clients never have to choose between running their business and elevating it.
Meet The Founder
Sophia Howling
Sophia Howling is a PR strategist and founder whose work sits at the intersection of culture, creativity, and commerce. With years of agency experience managing media relations, influencer strategy, and brand marketing for some of the most recognized names in the world including PepsiCo, Unilever, Marc Anthony Brands, and Procter & Gamble, she knows exactly what it takes to build visibility that actually moves the needle.
That experience is exactly what Loren Agency was built on. Having seen firsthand how the most intentional brands and creative voices get flattened by corporate structure and safe choices, Sophia founded Loren Agency to offer something different: boutique strategy with the rigor of a global firm and the cultural fluency that legacy agencies consistently miss.
Her approach is precise, taste-driven, and deeply rooted in the belief that the brands and talent worth working with deserve more than a template. At Loren Agency, Sophia channels that conviction into every pitch, partnership, and campaign she touches.