About Us
Loren Agency is a creative management and public relations firm committed to elevating voices and stories that often go underrepresented in mainstream media. We specialize in media relations, talent representation, and strategic brand partnerships, providing tailored support to creative entrepreneurs seeking authentic growth and meaningful impact.
Rooted in extensive industry experience and deep connections to diverse communities, Loren Agency crafts honest and compelling narratives that reflect each client’s unique identity. We prioritize authenticity and integrity, enabling our clients to present themselves confidently while ensuring their stories resonate with the right audiences.
Our agency prides itself on fostering long-term relationships with clients who value activism, creativity, and accountability. We work diligently to grow brands without compromising their core values or identity.
At Loren Agency, we avoid fleeting trends and superficial buzzwords in favor of strategic storytelling and genuine connections that establish lasting cultural relevance.
Meet The Founder
Sophia Howling
Sophia Howling is a seasoned brand strategist, publicist, and internationally published model whose work lives at the intersection of culture and creativity. As the founder and CEO of Loren Agency, she brings a deep understanding of how stories shape communities and how brands can honor the voices that define them.
With expertise in public relations, brand strategy, and strategic partnerships, Sophia has consulted for global brands like PepsiCo, Unilever, Marc Anthony Brands, and Procter & Gamble. Her approach blends creativity and clear business goals, ensuring brands remain relevant, authentic, and impactful in today’s world.
At the core of Sophia’s work is the belief that artistry is not a trend—it’s a responsibility. Through Loren, she bridges the gap between culture and commerce, ensuring every project, collaboration, and campaign reflects the lived experiences and values of the communities they serve. Sophia is dedicated to amplifying voices that matter and creating spaces where culture and creativity thrive together.