About Us
Loren Agency is a cultural communications firm committed to elevating voices, brands, and stories that often go underrepresented in mainstream spaces. We specialize in media relations, strategic influencer partnerships, and brand collaborations that help creative entrepreneurs and culture-driven brands grow with intention and impact.
Grounded in deep industry experience and genuine connection to diverse communities, Loren Agency develops narratives that reflect each client’s identity with honesty and depth. We prioritize authenticity over aesthetics and ensure that every campaign, partnership, and press moment aligns with a brand’s true values.
Our work centers clients who value creativity, accountability, and cultural integrity. We help brands show up powerfully without diluting their story or compromising who they are.
At Loren Agency, we move beyond quick trends and surface-level hype. We focus on intentional storytelling, strategic creator alignment, and meaningful community resonance that builds lasting cultural relevance.
Meet The Founder
Sophia Howling
Sophia Howling is a seasoned brand strategist, publicist, and internationally published model whose work lives at the intersection of culture and creativity. As the founder and CEO of Loren Agency, she brings a deep understanding of how stories shape communities and how brands can honor the voices that define them.
With years of expertise in PR, influencer strategy, and marketing, Sophia has consulted for global brands including PepsiCo, Unilever, Marc Anthony Brands, and Procter & Gamble. Her approach blends creativity and clear business goals, ensuring brands remain relevant, authentic, and impactful in today’s world.
At the core of Sophia’s work is the belief that artistry is not a trend, but a responsibility. Through Loren, Sophia bridges the gap between culture and commerce, ensuring every project, collaboration, and campaign reflects the lived experiences and values of the communities they serve. Sophia is dedicated to amplifying voices that matter and creating spaces where culture and creativity thrive together.